ANDREAVol.01
Vol.01 - Autumn Issue 2026Public Relations × Information DesignCalgary / Lima

AndreaGutierrez

Portrait of Andrea Gutierrez on a sunny Calgary street, wearing a black leather jacket
FeatureEspecial

Public Relations Graduate
Specialization in Information Design

“A creative thinker and doer who always comes with fresh ideas.”

  1. 02From Lima, Peru to Calgary, Alberta
  2. 03Three languages - and Korean next
  3. 05Now: Sales Coordinator at Sprouse Fire and Safety
  4. 05Inside her Alberta Energy Regulator internship
  5. 06A corporate identity for MINISO Express

Issue 01
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02Who she isQuién es

Profile Lima → Calgary

Lima, then
Calgary.

LIMA, PERU - hometownCALGARY, ALBERTA - lives & studies

Andrea Gutierrez grew up in Lima, Peru, and now lives and studies in Calgary, Alberta. She is a Public Relations graduate of Mount Royal University, with a specialization in Information Design - a creative thinker and doer who always comes with fresh ideas.

Her knowledge of and passion for public relations were there long before university - all the way back to her high school days. In 2016 she supported social projects at her high school, working with groups of elderly people, children and people with disabilities. The projects were successful, and they continue to this day.

Andrea in a cowboy hat, from her AER story thumbnail
From her own byline - “Celebrating Canada Day: A Journey from Peru to Alberta,” published on AER’s internal news.

Her passion for public relations was always there - since high school days.

03Things she lovesLo que ama

Draw. Read. Travel.
Speak - in three.

Languages / Idiomas

  • Hola.Spanish - native
  • Hello.English - fluent
  • Hallo.German - fluent
Her pick: makeup. For a booklet assignment with a free choice of topic, she laid out “Strawberry Makeup” & “Idol Glitter.”

Drawing / Dibujo

She loves to draw.

In high school, one of her poster designs - for the Olympic Games - won an award.

“Fall in Love” - clothing on display in a Mirra Masa reel
“Falling in love with fashion” - a Fall Collection reel she filmed and edited for Mirra Masa. See p.05 →
Read.

Reading · Leer

Travel.

Travelling · Viajar

Since 2016 / Comunidad

Social projects in her high school for the elderly, children and people with disabilities - still running today.

04What she doesQué hace

Okay - so what does she actually do?

Public relations.Coordination, writing and content design - for all kinds of companies.

  1. A

    Write Escribir

    Client reports and letters, newsletters, news releases, media advisories, blog articles, briefing notes, website stories.

  2. B

    Design Diseñar

    Corporate identity, media kits, brochures, magazine layouts, holiday posters, social graphics.

  3. C

    Research Investigar

    SWOT analysis, social media audits, issue backgrounders, media listening reports.

  4. D

    Plan Planear

    Communications plans, event plans, event invitations, issues-management strategy.

  5. E

    Film & post Publicar

    Social video from concept to filming, editing and copy; social posts; paid video ads.

Where she’s going - La meta

To represent brands and organizations in Canada or around the world - and help make them potential multinational companies.

Next: growing more skillful and knowledgeable in media relations and social media strategies.

05ExperienceExperiencia

Exp.01 Current role · Calgary, Alberta · Ahora

Sales Coordinator
at Sprouse Fire and Safety.

Andrea works on the client side of the business, alongside her manager - preparing the reports and letters that tell each client exactly which services they have and what they require. Sprouse provides fire safety, fire extinguishers and fire alarm systems to companies of every size, from small restaurants all the way up to enterprise.

  • Fire safety
  • Fire extinguishers
  • Fire alarm systems
  1. 01

    Client reports & letters

    Prepared alongside her manager, so every client knows the services they have and what they require.

  2. 02

    Newsletters & email

    Regular updates that keep clients informed, written to be clear and easy to digest.

  3. 03

    LinkedIn & social media

    Sharing posts and keeping followers up to date on the latest news in the fire and safety industry.

  4. 04

    Across departments

    Working with different teams so communication with clients stays smooth from start to finish.

Who her writing reaches - small to very big

  1. Restaurants
  2. Small businesses
  3. Medium-sized companies
  4. Enterprise

What the job gives back

A long list of tasks, done again and again, became a routine.

The role is rewarding in a way that goes beyond the desk. With so much to get through, the repetition taught her to manage her own time - building routine, preparedness and organization. Those habits carry past work and into everyday life, helping her create and keep developing a better lifestyle.

Exp.02 Internship · Calgary · 2024

Inside the
Alberta Energy
Regulator.

The AER regulates the development of Alberta’s oil, gas and coal resources, making sure energy projects are carried out safely, responsibly and in an environmentally sustainable way. As an intern, Andrea worked across the whole communications mix:

  1. 01

    Holiday Posters

    Playful posters telling staff and the public when offices close - plus the 24-hour emergency line.

  2. 03

    Stories

    Writing for the internal and external websites - including “Hidden Treasures” and her own journey from Peru to Alberta.

  3. 04

    Listening Report

    Media monitoring in Meltwater - exposure, engagement and top posts across X, LinkedIn, Facebook and news.

  4. 06

    Outlook Launch Invitation

    The guest invitation for the Alberta Energy Outlook 2024 launch - agenda, times and RSVP.

Exp.03 Social media content · Fashion

Mirra
Masa

Social video that carries the brand’s core values - mindfulness, sensory experience and community. Andrea was responsible for concept development, filming, editing and copywriting, tuning tone and pacing to the brand identity - and analyzed trending formats to adapt them to the brand’s style.

  • Concept
  • Filming
  • Editing
  • Copywriting
  • Trend analysis
See it in its brand environment - @mirra_masa ↗
  1. Outfit Breakdown reel - a wool blend scarf styled outdoors

    No.1 Outfit Breakdown Video

    New pieces styled together in a real, everyday setting - shot outdoors in natural light to show fit, texture and movement.

  2. New Arrivals reel with text-bubble dialogue: “Hey girl! What you wearing today?”

    No.2 New Arrivals, Biweekly Announcement

    A light-hearted reel told in text-bubble dialogue - friendly, relatable and in touch with its audience.

  3. “Fall in Love” - Fall Collection reel

    No.3 Fall Collection Overview Video

    A roundup of the Fall collection - colour palette, textures and seasonal mood, paced for a cozy autumn feel.

Exp.04 Paid video ads · MRU International Services

Real students,
real voices.

Paid video ads sharing real international student experiences at Mount Royal University - in authentic student voices, tailored by language and region - so prospective students feel informed, represented and confident as they explore MRU and life in Calgary.

  1. 01What are the top three reasons why you chose MRU?
  2. 02What are the top three reasons why you chose MRU?- Spanish version
  3. 03What is the best thing about living in Calgary?
  4. 04Unibuddy Chat- a platform to interact with prospective students worldwide

Exp.05 Also on file - Archivo

  • Communications Plan · Nov. 26, 2024

    Young Canadians for Resources

    A plan to engage, inform and mobilize YCR’s media team, volunteers and partners - and grow its brand visibility.

    Read the plan ↗

  • Fact Sheet

    Edelweiss Marketing

    Showing small businesses how Edelweiss can define their brand identity and sharpen their communication.

  • Media Advisory · Oct. 29, 2022

    “Eureka Studio records Quarzo’s gym event with Peruvian Navy and Puma”

    Inviting reporters to cover the event - and making it sound interesting and newsworthy.

  • Blog Article · Dec. 10, 2022

    “Eureka Studio with Mottiva release campaign encouraging emotional support for workers”

    Building a relationship between a company and its audience - to lift engagement and traffic on its website and social media.

06Education & AchievementsEducación y logros

School Universidad

Mount Royal
University

Public Relations - Graduate

Specialization in Information Design

  • PR Management 3847
  • PUBR 4860 - Management, Risk & Crisis Communication

High school

An award-winning poster design for the Olympic Games.

2016

Supported social projects for the elderly, children and people with disabilities - successful, and still running today.

The Works Portafolio

Selected coursework - tap any piece to open it

Desk A Content Design

Corporate Identity Guide MINISO Express · Feb. 2022
Media Kit MINISO × We Bare Bears Mug · Feb. 2022
Brochure MINISO
Magazine Spread Booklet design

Desk B Press Room - news releases

  1. Eureka Studio with Disney Latam launch superheroes campaign encouraging inclusion

  2. Gatorade offers BioDrink along with female hockey players

  3. PetSmart offers holiday activities for pet lovers

  4. Tim Hortons offers free hot drinks during winter storms

  5. McDonald’s announces its third quarter financial results

News release assignments: statements with the most important information, announcements for public release - and people’s quotes.

Desk C Research & Issues

  • SWOT analysis

    TELUS

  • Issue backgrounder

    Sephora

  • Social media audit

    Suncor

  • Issues management

    MRU Parking

Desk D Policy & Planning

Briefing note

Conservative Party of Canada

Prepared for the Shadow Minister of Health: key facts, analysis and recommendations on access to mental health care.

Event plan · Mar. 17, 2024

“Virtual Reality Energy Journey: Explore, Experience, Engage”

A business event designed around the AER’s goals - written as she was about to start her internship there.

Read the plan ↗
07Skills - as seen in this issueHabilidades

An index of what she can do - and where to find the proof.

Communication Comunicar

Creative Crear

Professional Profesional

Languages Idiomas

  • SpanishNative
  • EnglishFluent
  • GermanFluent

Tools named in her work: Meltwater · Mailchimp · Microsoft Outlook

Back cover - ContraportadaVol.01 - Autumn Issue 2026
Andrea Gutierrez

To be
continued.

Get in touch with Andrea.

andreamru24@gmail.com
Based in
Calgary, Alberta

Andrea Gutierrez - Issue 01 / End

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